Adding Dimension to Customer Service with a Quality POS Solution

The real question is what can we do to generate extra sales and maintain profitability in tough economic times ….. where vision or expansion plans are put on hold due to constraints forced upon us by outside influences.

One idea that came out of a recent think tank at SSA was to present the importance of a customer loyalty program, fully integrated into the Point of Sale system with a view to building and maintaining customer confidence.

The first and possibly most important aspect of a technology based customer loyalty plan is that it assists your sales staff to greet your customers by name.  The ability to identify a customer by name, congratulate them on a birthday or anniversary or some other important event that is recorded in the database, will impact significantly on a customers demeanour towards your business

By dedicated effort to this process you will provide an incentive for continuous patronage and achieve additional benefits for your business planning by gaining intelligence on customer shopping patterns. This is where you begin to recognise your customers and what is important to them.

Running a customer friendly point of sale system will highlight the customer each time they shop, especially if you have them listed on the database via the onboard loyalty program.

Customer details will immediately populate the POS screen upon swiping a card or entering a customer number. Vital information is available to the service staff and these people can then provide additional customer care or even provide an additional deal that you have instore.

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FREQUENT SHOPPER LOYALTY MODULE

Over time the word will get out that this store runs good service and has great buys! New customers will begin to turn up, and with some promoting of the program via shelf talkers, deal promotions, and the facilities in the advanced POS system, this will also grow sales.

The better the system, the better your capacity for winning new customers and of course retaining your local established clients, the better equipped you become for marketing appropriately to them going forward.

You will also discover their shopping habits and the types of deals that engages them and the spin-offs are substantial. Profit Track offers a capable loyalty program with options to cement all these elements to your business.

The Loyalty module is an exceptional facility for the grocery and convenience retailer.

Read more in the latest SSA newsletter.